1001 is a user-consumer influence & interventions consultancy. We use Context Architecture™ and Behavioural Science to analyse, understand and channel intuitive human behaviour towards creating better products, brands and people.
What We Do
User & Consumer Research
From thoughtful buying behaviour to non-conscious triggers, 1001 Stories’ in-depth multi-disciplinary methods will uncover your user/consumers’ strongest impulses, instincts and contextual associations.
We help you understand and put into perspective, the often contrarian behaviours of your customers.
Research Case StudiesBehavioural Interventions & Business Solutions
Products, brands and companies are aiming to evolve and create quicker, habit-friendlier user paths. We must, then, innovate for human instinct, not challenge it. Don’t make them think. Think for them.
We evaluate user and consumer journeys to identify macro and micro paths in their decision making. This helps us create behaviourally informed brands, products and interventions.
Interventions Case StudiesOUR TEAM
1001 Stories is a polymorphic disciple of many schools.
We are a team of behavioural science strategists, data scientists, anthropologists, ethnographers, context architects, brand strategists and designers who ask annoying questions like why do we follow superstition more stringently than
traffic rules? Can primitive gestures and the reduced motor skills of infants help us create superior
gesture driven technology? And what do changing home and architecture trends tell us about the journey of
women in society?
Prakash sharma
Behavioural Strategist, Co-Founder of 1001 Stories
reshma tonse
Context Architect, Co-Founder of 1001 Stories
